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Tell us what is stuck

You do not need a written brief and you do not need to know what should be built. A description of what is not working is enough for us to say whether we are the right people.

Which channel to use

  • WhatsApp - fastest, and good for a short question or a fit check.
  • Phone - when explaining is easier than writing, or when it is urgent.
  • The form - when there is detail to give, or when you are writing after hours.

What to include

The more we know up front, the more our first reply is an answer rather than a request for details.

  • What the business does, in one line.
  • The process that is stuck today and how it actually runs - a spreadsheet, WhatsApp, a paper pad.
  • What already exists: a site, a system, a register, a CRM.
  • What you would want to happen instead.
  • Any deadline or budget constraint is better said early.

Projects that suit us

  • A manual process that repeats several times a day and eats hours - ordering, work orders, pricing.
  • Systems that do not talk to each other, so the same figure gets typed in twice or three times.
  • A site built on a closed platform that you want back as code you own.
  • A new business site or store, where the point is enquiries rather than presence.

Before you write

There is work we do not take, and both sides are better off knowing that before a call. We wrote about it plainly on its own page.

When we are not the right fit

Your details are used only to get back to you. You can read our privacy policy.

What happens after you send

  1. We reply within one business day, on the channel you chose.
  2. A short call - what is stuck, what already exists, what you want to happen.
  3. A written proposal with scope, timeline and price. No obligation.

What the intro call looks like

The first call runs twenty minutes and there is no deck in it. We ask, you describe, and by the end both sides know whether there is a project here. If there is not, you hear that on the call rather than in a follow-up email that never arrives.

  • What is stuck today, and how the process actually runs - who types what, where it goes next, where it breaks.
  • What already exists: a site, a system, a spreadsheet, a WhatsApp group, a paper diary.
  • What should be happening instead, and which part of that is genuinely blocking you now.
  • The order to build in. There is almost always one piece worth building first, and it is not always the piece you called about.

What you get after you reach out

Nothing on this list commits you to anything or requires you to sign anything.

  • A reply within one business day, on the channel you used.
  • A straight answer on fit. If the work belongs with a mobile studio, a media agency or a copywriter, we name which one.
  • Once the scope is clear: a written proposal - what gets built, in what stages, by what date, at what price.
  • What the proposal deliberately leaves out, named rather than left vague.
  • A plain statement of what is registered in your name at the end: the code, the domain and the hosting access.

Response times and time zones

We work across two time zones, Israel and Thailand, so a few hours of offset is the ordinary case here rather than an exception. Thailand runs four to five hours ahead of Israel depending on the time of year, which in practice means a message sent during a Thai afternoon is usually answered the same day, and one sent in a Thai evening is waiting at the start of the next Israeli morning.

  • WhatsApp is the fast channel, and the one for a short question.
  • The form and email are answered within one business day, in the order they arrive.
  • Friday afternoon and Saturday are the weekend here. A message left then is answered on Sunday.
  • We work in English and in Hebrew, in writing and on a call, whichever suits you.

Questions about getting in touch

How quickly do you reply?

Within one business day, on the channel you used. On WhatsApp it is usually sooner. An enquiry left on Friday afternoon or Saturday is answered on Sunday, which is the first working day of the Israeli week.

Can I get in touch before I know what to build?

Yes, and that is the common case. A description of what is not working is enough for us to say whether we are the right people. Deciding what to build and in what order is the work of the scoping call, not a condition for having one.

Does the intro call cost anything?

No. Twenty minutes, no commitment and no presentation. If it ends with us looking like the wrong fit, you hear that on the call.

What should I prepare for the call?

Nothing formal. A spreadsheet, a screenshot of the process as it runs today, or a link to the current site will shorten the call, but none of them are needed to have it.

Do you work with businesses outside Israel?

Yes. Part of our work is with a six-branch chain in Thailand, and the interfaces built there are bilingual. We work in English and in Hebrew, in writing and on a call.

What happens to the details I put in the form?

They are used only to get back to you. The form is submitted through Netlify Forms, run by the same provider that hosts this site, and nothing is passed to any other party. The privacy policy spells out the detail.