Transparency
When we are not the right fit
One of the values we state is that we will tell you what is not worth doing - even when it shrinks our own project. This is the page where that gets tested.
We are not right for every project, and you should know that now rather than after a long call. This list is by TYPE of work, not size of business - some of our best projects are one-person businesses.
What we do not do
- Native mobile apps
- iOS and Android are their own craft, and we have no such project in the portfolio. What we do have: a fast site installable as an app (PWA), which covers a good share of the cases.
- Paid campaign management
- We do organic search - showing up without paying per click. Google Ads and Meta Ads are a different discipline with different logic, and we do not run them.
- Design without the build
- We are not a design studio. Everything we design we also build and ship - which is what keeps us honest about what will look good and also work.
- Building on a closed platform
- We will not build you a new site on WordPress, Wix or Base44. One of our services is getting businesses off them; it is hard to sell that and build another one in the same breath.
- Ongoing content and marketing
- Copywriting, social and email are not us. We build the system the content sits on, and connect it to whoever does that work.
- A project that must ship this week
- A business site takes 2-3 weeks and a system 4-6. We commit to a date up front, so we will not promise a timeline we know we cannot meet.
Who to ask instead
For a native app, a mobile studio. For campaigns, a media agency. For design alone, a branding studio. For ongoing content, a copywriter or content manager. If it helps, we are happy to point you in the right direction even if we never work together.
What we are right for
If you have a manual process that repeats, systems that do not talk to each other, or a site built on a platform that you want to own - that is exactly us.
- Business website developmentA fast site that works properly on a phone and brings in enquiries - not one that only looks good in a deck.
- Business automationAny process you do by hand twice a day is a process you can stop doing.
- Business management systemsWork that is not recorded is not measured - and cannot be improved.
- Online store developmentAn online store is not a page with a pay button - it is the connection between what the customer sees and what the business does.