E-Commerce
6active branches
J-Cafe - The Kosher Place
Bilingual online ordering for six branches in Thailand, including picker and kitchen display screens.
- Next.js
- Supabase
- ODOO
- Stripe
- Vercel
- Playwright
Automation for business
PROPEL moves businesses off paper, pen and spreadsheets onto one system that works for you
We find what jams your business - manual work, spreadsheets that fall apart, information scattered between people - and replace it with one clear system, built on current technology, for small and medium businesses.
A 20-minute scoping call. No commitment.
- active branches on one system
- 6
- automated tests in the E2E suite
- 38
- systems in daily production use
- 3
- external integrations
- 4
Services
Services: systems, automation and websites for business
Six disciplines, one goal - your business doing less work for the same result
Custom systems
When the spreadsheet, the CRM and the register stop talking - we build the one system the business runs on.
- Multi-branch ordering and management systems
- Integration with what you already run (ERP, register, payments)
- Purpose-built operations screens for the kitchen, warehouse or field crew
- Built with automated tests - not "works on my machine"
Built with
Next.jsPostgreSQLSupabaseODOOStripePlaywright
Business automation
Any process you do by hand twice a day is a process you can stop doing.
- A process with no double entry - the data goes in once and reaches everywhere it needs to
- One picture of what is happening now, instead of calling to ask
- A documented history - recorded work can be measured and improved
- Integration with the systems you already run instead of replacing them
Built with
Next.jsPostgreSQLNode.jsODOOAPI
Business website design
A fast site, works properly on a phone, and brings in enquiries - not just one that looks good in a deck.
- Fully static - no server assembling the page per request
- Built from the ground up to rank on Google
- Accessible by standard, without bolt-on widgets
- You own the code and the domain
Built with
Next.jsReactTypeScriptTailwind
SEO & Organic Growth
Show up exactly where your customers are searching - without paying for every click.
- Mapping what your customers actually search for
- Fixing the technical blockers holding back indexing
- Content aimed at buying intent, not raw traffic
- A monthly report with numbers, not promises
Built with
Search ConsoleGA4AhrefsSchema.org
Online store development
An online store is not a page with a pay button - it is the connection between what the customer sees and what the business does.
- Orders that reach fulfilment directly - no phone read-outs
- Stock and prices in one source of truth
- Secure checkout and a bilingual interface when needed
- The ordering path is covered by automated tests on every update
Built with
Next.jsSupabaseODOOStripePlaywright
NEW
Migration to clean code you own
We rebuild Wix, WordPress or Base44 sites in clean code - same design or better, no plugins, no platform lock-in. When we are done, the code is registered to you.
What you get
- Full ownership: repo, domain and hosting in your name - zero vendor lock-in
- No platform subscriptions and no monthly plugin licences
- Far faster: static code instead of 20 plugins running on every request
- Zero plugin updates and zero third-party plugin vulnerabilities
Built with
Next.jsTypeScriptTailwindGitVercel301 RedirectsGA4
Free fit checkMore about this service - Migration to clean code you ownProcess
How it works - from brief to build to launch
No surprises and no "we'll get back to you" that never does. Here is exactly what happens once you get in touch
Scoping call
20 minutes
We work out what your business does, what's stuck, and what the goal is. If we're not the right fit, we'll say so on this call.
Proposal and scope
Within 3 working days
One document: what we'll build, what we won't, what it costs and when it goes live. A final price, with nothing added along the way.
Development in stages
2-6 weeks
You see a live version in the first week and review as we go. No waiting in the dark until the end.
Launch and support
30 days included
We deploy, test and stay with you. The first month of fixes and adjustments is included in the price.
Work
Systems and sites we built for clients in Israel and abroad
What we built, and what it actually changed
Web Development
HaGorer 2 (Towing & Recovery)
A 22-page towing and roadside recovery site, built for organic search and accessible to the Israeli standard IS 5568.
- HTML/CSS
- SEO
- PWA
- Schema.org
Web Development
Knafayim LaOuf (Therapy Practice)
A 24-page site for a therapy and training practice, with a dedicated page for each method - CBT, NLP, EMR and remedial teaching.
- Next.js
- Tailwind
- RTL
The next one could be yours
Tell us what is slowing you down - a site, a manual process, systems that do not talk to each other - and we will come back with something concrete.
Talk on WhatsAppAbout
Building systems for small and mid-sized businesses in Israel
PROPEL was founded on one simple belief: small and mid-sized businesses deserve the same standard of digital execution large corporations get - without corporate pricing and without corporate timelines.
We build systems, streamline processes and grow visibility in Google. We work directly with the business owner, with no layers of account management, and we measure every project by what it changed in the business.
Founder
Talya Israel
Software engineer, Founder & CTO of PROPEL
I am a software engineer with extensive experience, which is why every PROPEL project starts with a conversation with me. I make sure what we build solves what is actually holding the business back, and that it keeps working long after launch.
Results-Focused
Every project is measured by what changed in the business, not by hours logged
Real Timelines
A launch date agreed up front - and if it moves, you hear it from us first
Full Transparency
We'll tell you what you shouldn't build, even when it shrinks the project
From the blog
What we write, and why it matters for your business
Our three latest pieces, written out of real work.
Automation
7 min read Guide: How to Work with the BOM & Recipe System
A tour of The Kosher Place's BOM and recipe system, screen by screen: the recipe book, the builder, pricing, Excel import, approvals and printing.
Engineering & Performance
6 min read The Order That Landed in the Wrong Kitchen
One bug in a multi-branch platform, three sources of truth that quietly disagreed, and what we learned about who gets to decide where an order belongs.
Engineering & Performance
6 min read WordPress or Custom Code: What You Actually Pay Over Three Years
A website's cost doesn't end the day it goes live. Five costs that never appear on the quote, and when each option is genuinely the right call.
Questions
What it costs and how long it takes
Straight answers, no runaround
What does it cost?
A business site usually starts in the low thousands, and a complex system with automations and integrations costs more. You'll get an exact range on the scoping call - not before we understand what you need, because any number before that is a guess.
How long does it take?
A business site: 2-3 weeks. A system with automations: 4-6 weeks. The date is set in the proposal and we hold ourselves to it. If something slips on our side, you hear about it immediately, not at the end.
Who owns the code and the domain?
You do. The domain is registered in your name, the code is handed over, and you are not locked in with us. If you want to continue with another developer you can, and that's completely fine.
What happens after launch?
The first month of fixes and adjustments is included. After that you can work with us on a monthly maintenance plan or on demand - no commitment required.
Do you work with very small businesses?
Yes. Some of our best projects have been one-person businesses drowning in manual work. If the budget doesn't stretch to a full project, we'll tell you what is worth doing with what you have.
What if we're not happy?
We stay with it until it works. Working in stages is exactly why - you see output as we go, rather than discovering at the end that we went the wrong way.
Contact
Let's talk
Tell us what's stuck. We'll get back to you within one business day.
When we are not the right fitWhat happens after you send
- We reply within one business day, on the channel you chose.
- A short call - what is stuck, what already exists, what you want to happen.
- A written proposal with scope, timeline and price. No obligation.