Resources
Resources and articles
What we write about performance, organic search, accessibility and building things properly - alongside the sources we go back to ourselves.
9 articles shown
Articles we wrote
The Order That Landed in the Wrong Kitchen
One bug in a multi-branch platform, three sources of truth that quietly disagreed, and what we learned about who gets to decide where an order belongs.
WordPress or Custom Code: What You Actually Pay Over Three Years
A website's cost doesn't end the day it goes live. Five costs that never appear on the quote, and when each option is genuinely the right call.
Your Accessibility Widget Probably Isn't Doing What You Think
The little circle in the corner isn't accessibility, and it isn't protection either. What WCAG actually asks for, what automated scans miss, and where to start.
Sources we keep going back to
We did not write these. We read them. The documentation and research the work here leans on.
Core Web Vitals - the metrics Google actually measures
Chrome's own guide to the three metrics that decide whether a site counts as fast: largest contentful paint, interaction responsiveness and layout stability.
Google's official SEO starter guide
The first thing to read before paying anyone for SEO. Google explaining what works, and more usefully what does not.
Nielsen's ten usability heuristics
The rules that explain why one interface feels obvious and another confusing. Written in 1994 and still explaining most of what goes wrong today.
Israeli website accessibility regulations
What Israeli law requires of a business website, including standard IS 5568 and the accessibility statement. It applies to any business with a site, not only public bodies.
Optimizing in Next.js
Images, fonts, scripts and lazy loading - the official documentation for the machinery that turns a site into static code that loads instantly.
Structured data for a local business
The schema that lets Google understand a site is a business - name, phone, hours and service area. This is what produces rich results.
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