Resources
Resources and articles
Sources we go back to ourselves - performance, organic search, accessibility and building things properly. Our own writing will appear here.
6 articles shown
Core Web Vitals - the metrics Google actually measures
Chrome's own guide to the three metrics that decide whether a site counts as fast: largest contentful paint, interaction responsiveness and layout stability.
Google's official SEO starter guide
The first thing to read before paying anyone for SEO. Google explaining what works, and more usefully what does not.
Nielsen's ten usability heuristics
The rules that explain why one interface feels obvious and another confusing. Written in 1994 and still explaining most of what goes wrong today.
Israeli website accessibility regulations
What Israeli law requires of a business website, including standard IS 5568 and the accessibility statement. It applies to any business with a site, not only public bodies.
Optimizing in Next.js
Images, fonts, scripts and lazy loading - the official documentation for the machinery that turns a site into static code that loads instantly.
Structured data for a local business
The schema that lets Google understand a site is a business - name, phone, hours and service area. This is what produces rich results.