Knafayim LaOuf (Therapy Practice)

A therapy and training practice sells itself by method, and almost nobody searches for "therapy practice". They search for CBT, for NLP, for remedial teaching - and someone searching for one of those wants to know what that method does, who it suits and what a session actually looks like, not to read a page that lists all of them in a row. A site that gathers every method onto one page competes with itself across four different queries and answers none of them in full. The structural decision here was to give each method a page of its own - its own address, its own heading and only its own content - which is also what turns the first enquiry into one from somebody who already knows what they are looking for.

The site is built in Next.js and Tailwind with full RTL layout: 24 pages, four of them method pages - CBT, NLP, EMR and remedial teaching. Each method page is a separate address with its own H1 and with the text that explains that method and nothing else, so there are not four variants of one page competing with each other. RTL is not one setting at the top of a file. In Hebrew the spacing flips, the arrows flip, and every place a Latin term appears - CBT, NLP, EMR - is a bidirectional run inside a Hebrew sentence that has to keep its punctuation on the correct side. It was built that way from the start rather than corrected afterwards. On top of that: a heading hierarchy that describes the practice as it is actually organised, and accessibility written into the code - keyboard navigation, contrast and alternative text - with no third-party widget promising accessibility without supplying it. And above all of it one principle: every page stands on its own. Somebody arriving from Google straight onto an inner method page gets a complete answer there - what the method does, who it suits and how to go further - rather than a trip back to the homepage to work out what they are reading.